Mobile, Social and Programmatic Fueling Internet Ad Growth | MediaPost

According to the industry survey conducted by PwC and sponsored by the Interactive Advertising Bureau (IAB), Internet advertising revenues (“revenues”) in the United States totaled $59.6 billion for the full year of 2015, with Q4 2015 accounting for approximately $17.4 billion and Q3 2015 accounting for approximately $14.7 billion. Revenues for the full year of 2015 increased 20.4% over 2014, and mobile advertising increases 66% in FY 2015 from the prior year total of $12.5 billion.

Randall Rothenberg, President and CEO, IAB, says “… mobile’s impressive upswing… (and) digital video seeing strong growth… (is) a testament to its increasing importance to marketers… ”

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