Moat and Mediaocean Partner to Help Marketers Buy Viewable Ad

CMO Today

Online advertisers have made it an urgent mission in 2015 to pay only for ads that people can actually see. Now, help is on the way to make that easier.

The software company Mediaocean, which many top ad agencies use to process media transactions, generate performance reports and issue invoices, has joined forces with Moat, one of the analytics firms leading the ad viewability charge.