Omnicom’s Annalect Unveils New Verification Program

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Viewability is an ongoing industry issue with numerous studies, suggesting that 50% (or less) of online ads are actually viewable. The company believes that viewability verification would help its advertising clients improve planning and make better buying decisions and perhaps give it more leverage in negotiations with sellers.

via¬†MediaPost Publications Omnicom’s Annalect Unveils New Verification Program 06/09/2014.