MediaPost Publications 3MS Launches New Viewability Campaign

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The coalition behind Making Measurement Make Sense (3MS) launched a new offensive today in its bid to spread the word within the industry about viewability standards for digital advertising and to persuade the industry to embrace proposed standards.

The group—comprised of the Interactive Advertising Bureau, the Association of National Advertisers and the 4As—released a new 30-second video called “White Wall” that illustrates how ads that can’t be seen don’t make an impression.

via MediaPost Publications 3MS Launches New Viewability Campaign