Media Rating Council Updates Viewable Ad Impression Measurement

The Media Rating Council (MRC) announced that it has released Viewable Ad Impression Measurement Guidelines 2.0 to address specific issues identified since the original Guidelines were released on June 30, 2014. These issues were identified primarily through a series of reconciliation projects that were designed to pinpoint the causes for discrepancies in viewable impression counts among MRC-accredited vendors.

Source: Media Rating Council Updates Viewable Ad Impression Measurement