Marketers Can Now Buy Internet Ads People Actually See, The Wall Street Journal*

The days when marketers have to buy online display ads with no way of telling if they could actually be seen may be about to end.

The online ad industry is embracing new metrics designed to help marketers purchase only those ad placements that are “viewable” by Web surfers, in a move the industry hopes will give marketers more confidence in spending their budgets online.

via Marketers Can Now Buy Internet Ads People Actually See – CMO Today – WSJ.