Making Measurement Matter At Kellogg

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Aaron Fetters’ self-professed “passion for driving growth” is evident in his breakthrough work at Kellogg. As director of its Insights and Analytics Solutions Center, he leads a broad marketing insights organization that is applying innovative approaches to measurement and optimization to appreciably improve the company’s media effectiveness and ROI.

via: http://www.mediapost.com/publications/article/232488/making-measurement-matter-at-kellogg.html