Not Just For Nerds: Automated Ad Buying Goes Mainstream, Forbes

Until now the province of nerds, the automated buying and selling of online ads is hitting the advertising industry mainstream.

That was apparent at today’s Programmatic I/O conference in San Francisco–programmatic meaning the use of data to automate ad buying and sales, I/O meaning input-output, which describes data moving between a computer and the real world, or in this case between nerds at a conference. Despite the geeky name, programmatic advertising is starting to draw a broader audience of marketers, ad agencies, publishers, and of course advertising technology firms.

via Not Just For Nerds: Automated Ad Buying Goes Mainstream – Forbes.