It’s Back-To-School Every Day In The Media Biz | Forbes
I’m not one of those people who has recurring cold sweats around this time of year fearing another return to school. I actually enjoyed being a student although I wasn’t always a good one. Now several decades out from my last real back-to-school September, I’ve come to realize that in the media business it’s forever back-to-school as you’re always a student forced to learn new lessons.
Though it’s a school of the real world where there aren’t as many opportunities for beer pong or hanging out on the Quad, it still feels like I have a required course load of subjects being made up in real time and requiring a good student to go from one class to another:
9 am, Ad Viewability (required course) – How to set up your website so that you actually get credit for serving ads.
10:15 am, Ad Blocking 101 – How ad blockers came into being, the various motivations of the ad blocking community and how best to address the issue when you’re running an advertising supported media company.
Originally published by AdExchanger