Is the Online Ad Industry Cleaning Up Its Act?
The online advertising industry is in clean-up mode.
Marketers are annoyed that many of their ads never have a chance to be seen and that fraudsters are siphoning off dollars from their ad budgets. In response, the industry has developed technologies and processes to help address viewability and fraud issues, and claims the situation is improving.
But is it? There’s evidence to suggest not yet.Originally published by AdExchanger