Three Ways the Latest MRC Guidelines Will Help Social Media Startups

The Media Rating Council was founded by Congress in the 1960s to establish a set of standards for television advertising. Since then, the MRC has tackled nearly every marketing medium that exists – most recently, social media.

These guidelines reflect a critical turning point for the business of social media. What was formerly a Wild West of muddled measurement practices, the industry can now rally around a clear set of parameters to guide the measurement of and reporting on social media campaigns. The Interactive Advertising Bureau (IAB), Word of Mouth Marketing Association (WOMMA) and the American Association of Advertising Agencies (4As) worked closely with the MRC to develop the guidelines.

 

Read more: Is the MRC is Affecting Your Startup?