Is Digital A Dead Man Walking? Or Could Native Replace The Addiction To Spray And Pray?
Is the digital marketing industry a dead man walking? It’s an intriguing question which is annoyingly asked today by Campaign without being answered or referenced again in the article that accompanies the eye-catching headline. The ABC Interaction 2016 conference last week in London was designed to look toward the challenges of the year ahead. From what I can read, the usual statements were made — but I can’t see anywhere a conclusion from anyone quoted that digital marketing truly is the dead man walking, as the headline writer asks.