Invisible ads, phantom readers | The Economist

THIS year, for the first time, advertisers in America may spend more online than on television. Worldwide, online ads may surpass television in 2017, predicts the forecasting unit of Interpublic, a giant ad agency. Digital advertisers’ ambitions border on the divine. They are omnipresent, nestling their ads in news sites, search results and Instagram feeds. They are increasingly omniscient: no longer do advertisers know just general things about you—a worldly professional, say, with superb taste in journalism—but they target you, specifically. Omnipotence, however, is proving harder to achieve.

Read more at: Invisible ads, phantom readers | The Economist