IAB Issues Whitepaper On Programmatic Video That Aims To Clarify Complexity | MediaPost

The Interactive Advertising Bureau (IAB) has a lot on its plate these days. The industry is, after all, wrestling with standards, data privacy, and measurement issues, along with transparency, ad blocking, and ad fraud. And if that’s not enough, yesterday it released a white paper exploring guidelines and the complexity around programmatic video.

The ideas in the whitepaper were introduced in a blog post, “Exploring the Spectrum of Automation in Programmatic Video,” by Anna Bager, senior vice president and general manager of the Mobile and Video Centers at IAB.

She points out that confusion is rampant over programmatic video. That’s despite the IAB’s definition of programmatic as “the automated buying and selling of inventory.”


Read more at: http://www.mediapost.com/publications/article/279472/iab-issues-whitepaper-on-programmatic-video-that-a.html