Hearing Viewability – MediaPost
June 30 is almost here. That date is the next milestone in the transition to viewable currency.
It is the day when the Media Rating Council MRC’s gating period for video viewability measurement ends – and trading against video viewability, as measured by accredited vendors, can begin.
June 30 is also the close of the first round of refinements to display viewability measurements based on the MRC Reconciliation Study.