Finally, guidance on social media ratings
Social media tends to be a good way to gauge the reach and viral impact of an advertising campaign. Now social has joined other media with an official set of guidelines from the Media Rating Council.
In conjunction with the American Association of Advertising Agencies, the Interactive Advertising Bureau and the Word of Mouth Marketing Association, the MRC has released its social media measurement guidelines, an in-depth 40-page document meant to outline common practices.
Originally published by AdExchanger