Fighting non-human traffic: Tips for media buyers and sellers

Not all traffic is created equal. A brief guide to understanding and defeating IVT (invalid traffic).

The Media Rating Council (MRC) in the US, along with IAB US, recently issued a guideline for invalid traffic (IVT), also referred to as ‘non-human traffic (NHT)’.

Read more: Fighting non-human traffic: Tips for media buyers and sellers – Campaign Asia