Don’t Pop the Champagne Yet: Ad Fraud Predictions for 2016

With 2015 coming to a close, ’tis the season for the online advertising community to reflect on past accomplishments and toast to what the new year has in store.

While we should certainly celebrate the efforts and improvements we’ve made in fighting ad fraud, the game is far from over. In fact, the better we get at detecting fraudsters, the better fraudsters get at finding new ways to go undetected.

Even though fraud as we know it will decline, more sophisticated tactics will become more widespread. Just look at bot fraud as an example.

 

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