Digital Conference: Marketers Chime in on Elephants in the Room, Known and Unknown
Originally published by AdExchanger
Traditional digital is as dead as print. Walled gardens are absolutely a problem. Ad fraud is on the brink of being solved. And consumers have stopped feeling passionate about brands and content.
Those were a few of the statements made Tuesday during an Ad Age Digital Conference panel featuring Lou Paskalis, senior VP-enterprise media at Bank of America; Ron Amram, VP-media at Heineken USA; and David Cohen, president of Magna Global, North America.