Digital Ad Spend Will Surpass TV By 2017

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Global Digital advertising expenditures will surpass TV spending by 2017 — and the phenomenon is already occurring in some of the world’s largest ad markets.

Speaking at an investor conference last week, Interpublic Group CEO Michael Roth noted that company research shows that one-third of all ad expenditures are currently allocated to digital.

Via http://www.mediapost.com/publications/article/234163/digital-ad-spend-will-surpass-tv-by-2017.html