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Announcing the First-Ever 3MS PSA Video Competition

Do you want your work in the spotlight and showcased to industry’s top minds, bigwigs from major publishers and attendees at one of the most influential events of the year?

You’re invited to demonstrate your creative genius by participating in the first-ever 3MS PSA Video Competition.

We’re on a mission to educate the industry about the Viewable Impression metric that will revolutionize the way digital media is measured, bought and sold. We’ve created two PSAs (view them here and here) that bring to life situations where time and money have been wasted on advertisements that cannot be seen.

Now it’s your turn to continue the campaign by developing your own PSA videos that tackles the issue of online ad viewability – major bragging rights are at stake here!

The relevant details are below, do not hesitate to reach out to us with any questions (

We’re looking forward to seeing your creative metaphors for viewability!


The Creative Brief

Dramatize the current situation we all face today with a high proportion of digital media dollars funding ads no one will ever see if viewability standards are not adopted. Help create attention across agency, brand and media audiences simultaneously to create a collective and simultaneous “of course we must adopt new standards, these situations are ridiculous!”

Serialize the metaphors you see before you, and as outlined in the prototype PSA videos (here and here) by creating a scenario that demonstrates wasted time/energy spent on messages no one can see.

What’s In It For You?

  • Your work will be reviewed and judged by agency bigwigs, CMOs from top brands and high-ranking execs from online publishing powerhouses
  • To pick the winner, 3MS has assembled a unique judging panel that includes the industry’s top minds, CMOs and bigwigs from major publishers:
    • Nick Law, Global Chief Creative Officer, R/GA
    • Nick Childs, Executive Creative Director, FleishmanHillard
    • Steve Laughlin, CEO, Laughlin Constable
    • Brian Pokorny, Senior Manager, Media and Digital, MillerCoors
    • Gordon Abel, Executive Director, JP Morgan Chase
    • Nadine McHugh, VP Global Integrated Media Communications, Colgate Palmolive
    • David Dickman, Global Head of Sales, iAd
    • David Payne, Chief Digital Officer, Gannett
    • Melinda McLaughlin, CMO, Tremor Video
  • Your work could be in the spotlight and featured at one of the industry’s most influential events, IAB MIXX
  • The winner will receive:
    • 2 free passes to the IAB MIXX conference September 29-30, 2014 in New York, where the winning spot will be acknowledged
    • 2 free passes to the IAB MIXX awards gala on September 30, 2014 in New York
  • The top five finalists will be featured on the site and YouTube channel, and will be promoted in online, traditional and social media

Submission Details

  1. Create a 30-second video spot suitable for online/digital distribution
  2. The spot should demonstrate that spending money on ads that are not viewable is a waste of time and money
  3. Be creative – this work can help kick-start your creative career or strengthen your portfolio
  4. The spot should include the call to action that is consistent with the other PSA campaign spots
    1. “Learn how the new viewable standards benefit you at”
  5. Upload your spot to YouTube and set it to ‘unlisted’
    1. See Technical Details below
  6. Fill out the entry form below, including the YouTube link. Be sure to include the following information:
    1. Title of video spot
    2. Name, title, company affiliation (if necessary) for all individuals that participated in the creative/production process
    3. Contact information (phone, email) for key submitter
  7. Receive a confirmation email acknowledging receipt of your submission

Key Dates and Deadlines

  • June 12, 2014 – Brief is issued to the industry
  • 11:59pm ET, August 15, 2014 – Entries due to 3MS via online submission
  • September 15, 2014 – Up to five Finalists selected and notified
  • September 21, 2014 – Finalists publicly announced
  • September 15 – 29, 2014 — Finalist spots showcased on, 3MS YouTube channel, and on social channels
  • September 29 – 30, 2014 – IAB Mixx conference: winner announced at the event and winning spot showcased
  • October – December – Winning spot featured on homepage; 3MS promotion of the spot and team that created it

Technical Details

How to upload to YouTube and set to ‘unlisted’