Up close and personal, in more ways than one, Media Week
In a dark hallway waiting to go on stage at the Internet Advertising Bureau conference on real-time advertising, I found myself being fitted for a microphone in close proximity to the Financial Times‘ commercial director of digital advertising, Jon Slade. He charmingly turned his back while my mic cord was threaded through my clothes – after all, we had only just met, and the FT is a publication for gentlemen.
We were assembling for the viewability debate at this year’s RTA get-together. The subtitle, “Make the most of it”, said it all. A revolution in media thinking is upon us. Not everyone is exploiting the possibilities of getting up close and personal with your prospective customer that RTA offers yet.