Up close and personal, in more ways than one, Media Week

In a dark hallway waiting to go on stage at the Internet Advertising Bureau conference on real-time advertising, I found myself being fitted for a microphone in close proximity to the Financial Times‘ commercial director of digital advertising, Jon Slade. He charmingly turned his back while my mic cord was threaded through my clothes – after all, we had only just met, and the FT is a publication for gentlemen.

We were assembling for the viewability debate at this year’s RTA get-together. The subtitle, “Make the most of it”, said it all. A revolution in media thinking is upon us. Not everyone is exploiting the possibilities of getting up close and personal with your prospective customer that RTA offers yet.

via Up close and personal, in more ways than one – Media news – Media Week.