Clarifying Fraud & Viewability: Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin
Unscrupulous publishers are causing advertisers sleepless nights by automatically playing video ads despite being out of human view, “below the fold” of web browser windows. So could mobile provide safe sanctuary?
“The nice thing about the walled garden of iOS, and sometimes android as well, is that you cannot really run things ‘below the fold’,” says Tal Chalozin, CTO of video ad tech company Innovid. “Most video that runs on iOS is front-and-center and that’s the only thing that’s viewable. If it is running on full-screen, everything is taken care of.”
via Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin | Beet.TV.
Originally published by AdExchanger