MRC Issues Draft Version of Supplemental Updates to Ad Verification Guidelines; Opens 30-Day Public Comment Period
Updates Designed to Enhance Brand Safety and Contextual Categorization Requirements for Current Digital Advertising Environments New York, NY – July 10, 2018: The Media Rating Council (MRC) announced today it has issued a draft version of a Supplement to existing Guidelines for … Continued
July 10, 2018
Media Rating Council Issues Draft Version of Digital Audience-Based Measurement Standards for 60-Day Public Comment Period
When Final, Will Mark a New Milestone in 3MS Initiative’s Efforts to Advance the State of Digital Ad Measurement New York, NY – May 16, 2017 – The Media Rating Council (MRC) today issued a draft version of its new … Continued
May 16, 2017
Read the current public draft of the upcoming guidelines for the measurement of digital location-based advertising, soon to be issued by the Media Rating Council.
November 30, 2016
Two years after the finalization of the desktop and video ad viewability guidelines, CEO and Executive of the Media Rating Council George Ivie discusses future objectives of the MRC.
September 20, 2016
MRC Issues Guidelines for Measuring Viewable Impressions in Mobile Web and Mobile In-App Environments
View the Media Rating Council’s guidelines for measuring viewable mobile and in-app ad impressions .
June 28, 2016
Draft Version Outlines Proposed Rules for Mobile Viewability Measurement; Available for 30-Day Review NEW YORK, April 1, 2016 /PRNewswire/ — Today, the Media Rating Council (MRC) announced that a draft version of the Mobile Viewable Advertising Impression Guidelines is now … Continued
April 1, 2016
NEW YORK, Nov. 17, 2015 /PRNewswire/ — Today, the Media Rating Council (MRC) issued the Social Media Measurement Guidelines V1.0. The guidelines establish a detailed set of methods, definitions and common practices for entities that measure social media activity. This … Continued
November 17, 2015
November 12, 2015 — On May 4, 2015, MRC issued its Interim Guidance on Mobile Viewable Impression Measurement. The Interim Guidance document spelled out interim guidelines for viewability measurers to follow for mobile viewable ad impression measurement, and announced the … Continued
November 12, 2015
Press Release: Media Rating Council (MRC) Issues Final Version Of Invalid Traffic Detection And Filtration Guidelines Addendum
NEW YORK, Oct. 27, 2015 /PRNewswire/ — The Media Rating Council today issued the final Invalid Traffic (IVT) Detection and Filtration Guidelines, Version 1.0. The IVT Guidelines seek to modernize industry measurement standards for the filtration and disclosure of invalid traffic to better address the … Continued
October 27, 2015
NEW YORK – September 15, 2015 – Today, the Media Rating Council (MRC) announced that the Social Media Measurement Guidelines are now available for public review and commentary. The 30-day public comment period extends through Oct. 15, 2015. These guidelines … Continued
September 15, 2015