Today MRC issued a status update on the adoption of MRC’s viewable impression reconciliation guidance. After lifting its viewable impression advisory on March 31, 2014, MRC spelled out certain steps to be followed by MRC-accredited viewable impression measurers in order … Continued
Issues Viewable Impression Measurement Guidelines Draft and Advises Gating Period Remain in Place for Viewable Video Ads through June 30, 2014 March 31, 2014 – New York – The Media Rating Council (MRC) announced today that it has lifted … Continued
