AOL Partners Up with Rogers to Bring Programmatic TV to Canada | The Drum
AOL is venturing north to expand its footprint, partnering with Rogers Media to launch a programmatic TV marketplace in Canada. The partnership will allow advertisers, marketers and agencies to access linear TV audiences with transparency and control, through data intelligence and automation.
It makes economic and strategic sense for both sides. Rogers Media is a Canadian media giant, owning multiple television stations, 55 radio stations nationwide, over 50 consumer magazines and trade publications and the Toronto Blue Jays. Its television properties include the multi-station City network, five multicultural OMNI television stations, Rogers Sportsnet and Sportsnet ONE specialty sports television services, which provide sports programming across Canada, and The Shopping Channel. In addition, it has the largest rights in NHL League history.