ANA, 4As and IAB Declare Victory Over the Click-Through, Want Your Data

Three of the largest ad industry trade groups say they have finally struck down the click-through.

In an open letter to their members, the Association of National Advertisers, the American Association of Advertising Agencies and the Interactive Advertising Bureau said they’re in the homestretch of establishing viewable impressions as the standard for digital ad campaign measurement.

Via http://adage.com/article/datadriven-marketing/ana-4as-iab-viewable-impression-data/296903/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage&ttl=1423266655