Ad Industry Group Forms Program to Fight Digital Fraud | CMSWire
Advertisers, digital marketers and publishers are fighting back against internet-related fraud, which siphons an estimated $8.2 billion annually from the US digital advertising supply chain.
Ad fraud is defined as the deliberate practice of attempting to serve ads that have no potential to be viewed by a human user to game website traffic or impressions. As digital ad spend has grown, so has the volume of fraud.
The American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB) created the Trustworthy Accountability Group (TAG) to enhance accountability and transparency in the digital ad industry. It works collaboratively with companies throughout the digital ad supply chain to eliminate fraudulent digital advertising traffic, combat malware, prevent internet piracy of content and products and protect the integrity of the digital supply chain.Originally published by AdExchanger