Ad Fraud Wreaks Havoc On Measurement | AdExchanger

Most clients and partners, trade associations and agencies are aware of digital ad fraud by now. And some have deployed fraud and bot detection services to measure it.

But beyond knowing how much bot activity there is on websites or in media buys, it is also important to know how such fraudulent actions negatively impact analytics and measurement.

Read more at: http://adexchanger.com/data-driven-thinking/ad-fraud-wreaks-havoc-on-measurement/