Ad fraud, viewability and adblocking – what’s the biggest threat?


There’s no doubt there are plenty of challenges ahead for the media, advertising and marketing world in 2016, but what is it that’s keeping some of the industry’s hotshots awake at night?

During yesterday’s Programmatic Summit in Sydney, organised by IAB and Ashton Media, hundreds of curious ad tech fans filled the room housing a panel that was addressing the industry hot topics of ad fraud, adblocking and viewability.

Within the debate, which touched on dubious web traffic, weeding out useless tech partners and encouraging more industry collaboration, the panel moderator, Comscore ANZ VP Lachlan Brahe, asked the group what the biggest risk to the industry is.
Read more at: http://www.adnews.com.au/news/ad-fraud-viewability-and-adblocking-what-s-the-biggest-threat#RSeRuIlO7FW8Xyb7.99