A Focus On Reach And Frequency Could Bring TV Dollars Online | AdExchanger
Originally published by AdExchanger
The chasm between effective media buying strategies for TV and digital are often so large that one might be excused for forgetting both are simply attempts to advertise effectively for a brand.
At its core, effective advertising means reaching the right audience with the right message at an appropriate frequency. This aligns with the gross rating point (GRP) methodology for TV, where advertisers target specific audiences with an intended frequency.