4 Steps to Make Mobile Marketing More Effective | Luxury Daily
When it comes to marketing, the mobile numbers do not lie, and the future is promising. Mobile ad expenditures are projected to exceed $100 billion this year, capturing more than 50 percent of the digital media market. By 2019, that proportion will jump to more than 70 percent.
The vast majority of marketers want to reach consumers in the 18- to 54-year-old segment. With more than 76 percent of U.S. adults owning smartphones and 25 percent relying on mobile devices almost exclusively for Internet access, mobile has become a clear choice to get in front of consumers of all ages.
Whether they are engaging with owned content or advertising, today’s always-on consumers demand great user experiences. Marketers need to create mature strategies that match consumers’ expectations and interesting, relevant ads that match their habits.
Originally published by AdExchanger