Monthly Archives: November 2016
Read the current public draft of the upcoming guidelines for the measurement of digital location-based advertising, soon to be issued by the Media Rating Council.
November 30, 2016
There is an assortment of ways marketers in the United States measure the efficiency of their digital video ads, with most observing site traffic. However, in the upcoming years, brand marketers may place greater emphasis on a different metric: cost per acquisition.
November 15, 2016