Monthly Archives: October 2016
Yuyu Chen of Digiday reports on five attendees of the ANA Masters of Marketing and their perspectives on which part(s) of the digital advertising industry are at fault for the lack of transparency.
October 24, 2016
As brands and agencies work towards reaching maximum viewability, they are increasing the quality of their ads.
October 17, 2016
The Wall Street Journal dives deeper into the controversy surrounding Facebook’s artificially-inflated measurement of the average time users spent watching video.
October 5, 2016