ANA President and CEO Bob Liodice makes a call for measurement transparency with social media platform Facebook to be audited by the Media Rating Council.
The Wall Street Journal reports on ANA CEO Bob Liodice’s call for Facebook to undergo a measurement audit by the Media Rating Council, and the social media platform’s preceding artificial inflation of its metric for the average time users spent watching videos.
Two years after the finalization of the desktop and video ad viewability guidelines, CEO and Executive of the Media Rating Council George Ivie discusses future objectives of the MRC.
