Monthly Archives: September 2016
-
ANA CEO Bob Liodice on the Facebook Video Viewing Controversy | Association of National Advertisers
ANA President and CEO Bob Liodice makes a call for measurement transparency with social media platform Facebook to be audited by the Media Rating Council.
September 30, 2016
-
ANA Pushes Facebook for Greater Measurement Transparency | The Wall Street Journal
The Wall Street Journal reports on ANA CEO Bob Liodice’s call for Facebook to undergo a measurement audit by the Media Rating Council, and the social media platform’s preceding artificial inflation of its metric for the average time users spent watching videos.
September 30, 2016
-
Viewability’s Fine but it Doesn’t Tell You About Effectiveness: Inskin Media Boss | B&T
Inskin CEO Hugo Drayton discusses recent research that advises on how viewability should be measured and its importance.
September 28, 2016
-
Turning the Page from Viewability: What’s Coming Next
Two years after the finalization of the desktop and video ad viewability guidelines, CEO and Executive of the Media Rating Council George Ivie discusses future objectives of the MRC.
September 20, 2016
-
It’s Back-To-School Every Day In The Media Biz | Forbes
Forbes suggests important topics for digital advertisers to focus on in creating, implementing, and measuring their content.
September 7, 2016