Monthly Archives: June 2016

  • My View on Viewability | HuffPost Business

    Sara Hall, the Commercialization Lead at Waze, discusses the Media Rating Council’s proposed mobile viewability standards, including how they differ from the desktop viewability standards, and how mobile-only publishers may be affected. She delves into the potential responses from the various parties of the advertising industry, and how the ecosystem may be altered.

    June 13, 2016