Monthly Archives: May 2016

  • Ad Industry Group Forms Program to Fight Digital Fraud | CMSWire

    The Trustworthy Accountability group was formed from a partnership between The American Association of Advertising Agencies, Association of National Advertisers, and Interactive Advertising Bureau. It works with companies in order to prevent malware and protecting the digital supply chain, using tactics including launching an anti-fraud certification program.

    May 31, 2016

  • Ad Fraud Wreaks Havoc On Measurement | AdExchanger

    Most clients and partners, trade associations and agencies are aware of digital ad fraud by now. And some have deployed fraud and bot detection services to measure it. But beyond knowing how much bot activity there is on websites or … Continued

    May 3, 2016