Monthly Archives: April 2016
-
Engagement: Next Evolution of Viewability | ExchangeWire.com
There seems to be endless debate around the topic of viewability, a buzzword that has been bouncing around the media echo chamber for some time. As attention shifts from desktop to mobile, this topic continues to plague many marketers and … Continued
April 27, 2016
-
A Focus On Reach And Frequency Could Bring TV Dollars Online | AdExchanger
The chasm between effective media buying strategies for TV and digital are often so large that one might be excused for forgetting both are simply attempts to advertise effectively for a brand. At its core, effective advertising means reaching the … Continued
April 18, 2016
-
Ad Viewability Is a Major Problem on Mobile Devices – Business Insider
Advertisers are doing all they can to reach consumers directly on their mobile devices, but they’re hitting a major roadblock that’s preventing them from reaching their full potential. A new report from the Media Rating Council (MRC) cited by Adweek … Continued
April 14, 2016
-
Mobile Campaigns, Measurement Not Keeping Up With Consumption 04/12/2016
Mobile advertising may suffer from the hype surrounding it. Some 21% of respondents to a recent survey said they either did not know how to measure their return on investment (ROI) from mobile campaigns or just did not measure it … Continued
April 13, 2016
-
New Research Finds That the Average Mobile Ad Takes 5 Seconds to Load | Adweek
A week after issuing its first set of guidelines about mobile viewability, George Ivie, CEO and executive director of the Media Rating Council, explained what the changes mean for marketers during a presentation at the Interactive Advertising Bureau’s Mobile Marketplace … Continued
April 12, 2016
-
Digital Conference: Marketers Chime in on Elephants in the Room, Known and Unknown
Traditional digital is as dead as print. Walled gardens are absolutely a problem. Ad fraud is on the brink of being solved. And consumers have stopped feeling passionate about brands and content. Those were a few of the statements made … Continued
April 6, 2016
-
Is There An End In Sight To The Viewability Crisis?
In the time it took you to read these words, a second has gone by. In that short period, you could have viewed half an online ad and got the gist of it That, at least, is the contention of … Continued
April 5, 2016
-
MRC is bringing viewability standards to mobile
“I wouldn’t say that everybody is ready for this, but there are numerous people clamoring for standards, and organizations are already trading on it,” George Ivie, CEO and executive director of the MRC, told Ad Exchanger. “We did feel a sense … Continued
April 4, 2016
-
MRC Proposes Mobile ‘Viewable’ Guidelines, Says Newsfeeds Remain Vexing 04/01/2016
Media industry ratings watchdog the Media Rating Council has released proposed guidelines for defining a viewable ad impression on a mobile device. The new guidelines, which are available for public review and comment here, essentially apply the same standards the … Continued
April 1, 2016
-
Mobile Viewability Standards Are About To Get Real | AdExchanger
The ad industry is still hashing out how to handle the practical implications around desktop viewability, but ready or not, the Media Rating Council released the near-final draft of its mobile viewability standard for public comment on Friday. “I wouldn’t say … Continued
April 1, 2016