Monthly Archives: March 2016

  • Invisible ads, phantom readers | The Economist

    THIS year, for the first time, advertisers in America may spend more online than on television. Worldwide, online ads may surpass television in 2017, predicts the forecasting unit of Interpublic, a giant ad agency. Digital advertisers’ ambitions border on the … Continued

    March 24, 2016

  • Shine, but not rise | The Economist

    AD-BLOCKING is becoming ever more popular on personal computers. According to some estimates, in a few countries more than a third of internet users now have the necessary software installed in their browsers. But what has advertisers and publishers really … Continued

    March 24, 2016

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