Monthly Archives: January 2016

  • MRC Votes to Grant comScore Accreditation for Media Metrix

    comScore announced this week that the Media Rating Council (MRC) has voted to grant accreditation to Media Metrix, comScore’s syndicated digital audience measurement service. Media Metrix, which provides measures of publisher website audiences based on comScore’s Unified Digital Measurement methodology, … Continued

    January 25, 2016

  • Online ratings finally earn MRC accreditation 

    Anyone who follows digital media knows comScore’s Media Metrix service has been around for years. It has now been accredited. The Media Rating Council has voted to grant accreditation to the Media Metrix service, the first digital content audience measurement … Continued

    January 25, 2016

  • MRC: 2016 Will Be The Year Of Mobile (Viewability) 

    With desktop viewability measurement and the invalid traffic detection and filtration situation starting to get under control, the Media Ratings Council is focusing its attention on mobile in 2016. ”We’re getting pretty close here,” said Ron Pinelli, VP of digital … Continued

    January 20, 2016

  • Seeing Viewability for What it Is

    Viewability does not equal engagement – but it will always have a purpose as a metric, says Edward Lee, VP, North American operations & business intelligence, The Exchange Lab.  It has always been the nature of advertising that publishers can’t … Continued

    January 11, 2016

  • Three display advertising issues to watch in 2016 

    Digital advertising is big business. It is widely estimated that in 2016 digital ad revenue will top $150bn. And though it’s hard to find figures for what percentage is display globally, in the US around 50% of what is spent on digital … Continued

    January 5, 2016