Monthly Archives: December 2015

  • The Year That Was 12/18/2015

    And what a year it was.  The digital industry, with help from friends like the Media Rating Council, has made progress in many areas of measurement.  The aim of this column is not to provide a compendium of achievements — … Continued


    December 18, 2015

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    December 14, 2015

  • Fraud and viewability: could things be looking up?

    Despite some negative reports in the past year, there are some bright spots on the horizon for display advertisers, including increased viewability rates and new strategies for combating ad fraud.The past few years seem to have been full of doomsday … Continued


    December 3, 2015

  • The Attention Economy And The War Over Measurement 

    Content that gets delivered digitally should be measured digitally. This sounds obvious, but it’s not that easy: Ad blockers, infinite scroll design and auto-load/auto-play videos all make it harder than ever to determine what has actually been viewed and what … Continued


    December 2, 2015