Monthly Archives: November 2015

  • 4 Mistakes Your Mobile-Ad Strategy Needs to Avoid

    A few years back, when mobile advertising debuted, advertisers eagerly embraced it, because they could see how quickly media consumption was shifting, especially among younger consumers. Unfortunately, that embrace occurred without a lot of forethought or strategy as to how this new medium … Continued


    November 19, 2015

  • Finally, guidance on social media ratings

    Social media tends to be a good way to gauge the reach and viral impact of an advertising campaign. Now social has joined other media with an official set of guidelines from the Media Rating Council. In conjunction with the … Continued


    November 18, 2015

  • Why viewability is just the beginning 

    You’ve increased your viewability rates by applying pre-bid targeting for viewability and by blocking ad fraud. Congrats! Your digital ad spend will already be more effective. However, even a campaign with excellent viewability can be compromised by problems, such as … Continued


    November 16, 2015

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