Monthly Archives: October 2015

  • Google is giving publishers 100% viewable option

    Dive Brief: Viewability is an issue for digital marketers, and Google is meeting that challenge head on with a new DoubleClick product called vCPM. And the “v,” it stands for 100% viewable. The 100% viewable ads however do come at a price … Continued

    October 19, 2015

  • Three Views on Mobile Viewability

    Ryan Griffin, SVP of Strategic Accounts at Opera Mediaworks, Moar Sadra, CRO AppLift, and Ted Dhanik, cofounder and CEO, engage:BDR take a 360° look at the issue of viewability. Q: We’ve heard so much about viewability. What does it mean … Continued

    October 9, 2015

  • Online Fraud and the Sneaky Places It Hides

    In part one of our online advertising fraud series, we learned that advertisers waste over $6 billion a year in fraudulent advertising spend. Fraudulent accounts are abundant, and with good reasons: there are no rules, no consequences, and no regulations … Continued

    October 6, 2015

  • Why Have We Only Mastered Viewability Measurement On Desktop?

      Marketers increasingly and understandably want paid media to be viewable, and with that desire comes the need for third-party measurement and validation. Unfortunately,as we continue to see, the digital advertising ecosystem has struggled to deliver proper tools for today’s … Continued

    October 2, 2015

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