Monthly Archives: July 2015

  • Is Viewability The Bogeyman Of Digital Advertising? 

    Viewability has been an increasingly hot topic. Advertisers are clamoring for increased viewability levels; companies are scrambling to develop technologies that improve viewability; tradeorganizations are hard at work setting new viewability guidelines. While I agree that viewability is important, I … Continued

    July 30, 2015

  • MRC says mobile is causing discrepancies in measurement

    The Media Ratings Council says it’s found the root of the viewability discrepancies that have had media buyers and publishers pulling their hair out for months. In short: measurers have been reporting on cross-platform viewability before the industry was ready … Continued

    July 14, 2015