Monthly Archives: June 2015

  • In Cannes, the Ad Tech Flotilla Is at Full Steam

    Firms in the hyper-competitive advertising technology marketplace face challenges as they attempt to overhaul the way ads are bought and sold. You wouldn’t guess that judging by the scene on the French Riviera this week. Source: In Cannes, the Ad … Continued

    June 24, 2015

  • Re-Fact-Oring Viewability Measurement

    Nearly every day, the same questions arise about why viewability matters — and even what it is. Despite the manifold efforts to explain, and the unmeasured though undoubtedly high reach andfrequency of trade press articles, blog posts, social media posts, … Continued

    June 11, 2015

  • Second Thoughts On Viewability: The Viewer’s

    A year after Madison Avenue began applying industry standards for defining the viewability of digital ads, plenty of views have emerged on the subject. But until now, none of them have represented thepoint of view of the most important stakeholder: … Continued

    June 1, 2015