The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered “viewable” and introduced a new category of mobile ad between “viewable” and “not.” Advertisers and web publishers use viewability standards … Continued
The Media Rating Council (MRC) just issued its interim guidance for the digital marketing and advertising industry on how to proceed with measuring and transacting around mobile viewability. This applies to the “Opportunity to See” an ad in a mobile … Continued
The ad industry’s media ratings watchdog, the Media Rating Council, has issued its first ever guidance for a “mobile viewable” ad impression, maintaining similar guidance for online display and video ads, but adding a new criterion that the mobile ad actually … Continued
