Monthly Archives: March 2015

  • Setting standards for mobile viewability is a multi-stage process

    Media Rating Council executive at the 2015 Mobile: IAB Marketplace discussed the organization’s goals for setting standards for mobile viewability, and the indication that mobile may overtake digital in the near future, which is a significant statement for marketers. During the “Mobile … Continued

    March 31, 2015

  • IAB Releases First Mobile Programmatic ‘Playbook’

    The Interactive Advertising Bureau (IAB) has released what it is calling the “mobile programmatic playbook,” the first document from the IAB focused on mobile programmatic. The document is largely dedicated to explaining the ecosystem and defining terms; there’s no groundbreaking … Continued

    March 18, 2015

  • 4As Fights Piracy, Fraudulent Traffic, Nancy Hill

    The advertising industry is determined to combat digital ad fraud. Case in point: the 4A’s is investing resources in this initiative through a new group focused on battling fraud and piracy, says Nancy Hill, President and CEO of the 4A’s in … Continued

    March 13, 2015

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