Monthly Archives: February 2015

  • Viewability In Focus At Leadership Meeting

    The massive currency change that has come with the transition from a served impression standard to a viewable impression standard has sparked debates. There is no question that debates are constructive.  What is less constructive is confusion. Even worse is … Continued

    February 19, 2015

  • Viewability: The Advertising Trend Of 2015

    The IAB is calling 2015 a “year of transition” as it recommends that advertisers seek 70% viewability during the year. But 2015 is more than a year of transition in terms of viewability. Viewability will be the defining advertising trend … Continued

    February 17, 2015

  • Advertisers to Publishers: Show Me the Viewability (or Else)

    For publishers, 100% viewability is not a future theoretical but a present reality. Viewability demands on three advertiser requests for proposals obtained by Ad Age show the standard is now a common requirement sent to publishers. Via

    February 12, 2015