Monthly Archives: August 2014

  • How ‘viewability’ can save display advertising

    Display ad bashing is in vogue, but writers who whip up lists of “fascinating”, “mind blowing” or “horrifying” banner ad statistics are looking at the wrong metrics. They’re stuck in a world of click-through rates (CTR), but ad technology is … Continued

    August 24, 2014

  • Making Measurement Matter At Kellogg

    Aaron Fetters’ self-professed “passion for driving growth” is evident in his breakthrough work at Kellogg. As director of its Insights and Analytics Solutions Center, he leads a broad marketing insights organization that is applying innovative approaches to measurement and optimization … Continued

    August 21, 2014

  • Getting Clear On Viewability

    By Sherrill Mane The IAB hosts a Making Measurement Make Sense (3MS) educational forum once a month in order to foster knowledge-sharing about measurement change and support the implementation of viewability.  These sessions have been well attended and have helped … Continued

    August 7, 2014