Monthly Archives: April 2014

  • Viewability is No Guarantee of Being Seen, Advertising Age

    On Monday, the Media Rating Council lifted its advisory against using viewable impressions as a digital advertising currency metric. For the full background and explanation, see Ad Age’s report, “MRC Tells Ad Industry It’s Okay To Use Viewable Impressions.” But … Continued

    April 1, 2014

  • Publishers welcome a new era of viewability, Digiday

    The digital ad ecosystem hasn’t been kind to advertisers looking for accurate measurements of their campaign reach. Depending on whom you ask, anywhere from 30 to 50 percent of ads served aren’t actually seen. As a result, many advertisers are … Continued

    April 1, 2014